Singapore Tourism Board ramps up recovery initiatives with travel trade partners

The Singapore Tourism Board (STB) rolled out ambitious plans to make the city-state an even more desirable destination for Indian visitors in 2023 at a trade engagement event in Chennai today, as it aims to build on last year’s post-pandemic travel rebound. 

Built around the theme ‘Ramping up Pathways to Recovery, Together!’, the STB’s vision for 2023 and the coming years includes a focus on positioning Singapore as a destination that offers rewarding travel experience to Indian travellers by broadening its appeal, both to a wider Indian demographic which includes young Indian travellers, and as an aspirational destination to celebrate life milestones such as weddings and anniversaries. 

Stakeholder gathering

STB will also sharpen its offerings in its family segment, Meetings and Incentive travel, and cruise tourism strongholds. GB Srithar, Regional Director, India, Middle East, South Asia and Africa, said, “A total of 37 Singapore travel industry partners are in Chennai to engage with our partner-friends here, making it the largest Singapore tourism stakeholder gathering.  

India has long been one of Singapore’s largest tourism source markets, and is only set to become even more important in 2023, bolstered by a strong recovery in 2022 of close to 50% of the visitor arrivals achieved in 2019..”