Small businesses, Artisans, local traders gross record sales in Amazon Prime Day sale

Amazon Prime Day 2022 in India came to a close with more! Prime members from 95% of the pin codes in India purchasing during this year’s Prime Day more than 32,000 sellers saw their highest ever sales day.

According to an official communication from the company 1.5x more customers signed up for Prime membership compared to last year’s Prime Day, with 2 out of 3 new 
members joining from outside of Top 10 town/cities like Rourkela, Mokokchung, Kullu, Dholpur, Nagapattinam, Tonk, Sehore, Kanchipuram, Raebareli, Ramgarh, Thanjavur, Sawai Madhopur, Yamuna Nagar. India’s Prime Day entertainment line-up on Prime Video was loved by consumers within and outside the country. 

Prime members from over 3800 Indian cities and towns, and in over 230 countries and territories have watched India’s Prime Day releases on Prime Video.

Akshay Sahi, Director, Prime and Delivery Experience, Amazon India said, “We had thousands of deals, 500+ new product launches from brand partners and sellers and exciting blockbuster entertainment which our customers loved.

 Customers shopped from 50% more seller’s vs last Prime Day, from 11,738 pincodes during the lead up and on Prime Day this year. 70% of the sellers who received an order are from Tier 2-3-4 cities like Kolhapur, Surat, Ghaziabad, Raipur, Coimbatore, Mangalore, Jalandhar and Cuttack. These sellers include artisans, weavers, women entrepreneurs, start-ups and brands, local offline neighbourhood stores. 

More than 32,000 sellers saw their highest ever sales day. Nearly 18% more sellers’ grossed sales over 
Rs. 1 crore and close to 38% more sellers grossed sales of over 1 lakh vs last Prime Day".