Taneira embraces festive fervour with the launch of its Queen’s collection

This Diwali, Taneira, a TATA product, adds a spark to your celebration by launching its festive edit -The Queen’s collection. Featuring the stunning Mrunal Thakur, the brand unveiled a TVC to launch its exquisite range of designer sarees handcrafted in diverse clusters of pure silk.  

Mrunal Thakur lights up the screen with her elegant presence, swirling and twirling, dancing, and reveling in the festive spirit, unveiling the Queen's Collection - a heartfelt tribute to the spirited women of today—those who compose their own stories, choreograph their own journeys, and script unique narratives.

Sharing her thoughts on this campaign, Ms. Shalini Gupta, General Manager, Taneira, said, “Our association with Mrunal Thakur for 'The Queen’s collection' is a celebration of the present-day woman. Much like the saree defies the limitations of a mere garment to transcend into style, sensibility, and self-expression, the contemporary woman articulates her identity through her sartorial choices and actions. In doing so, she emerges as a sovereign in her own right, a queen of her own tale. 

Puneet Kapoor, Chief Creative Officer, Ogilvy, South,  said, “Effective fashion communication has a way of arriving at an idea with sophisticated simplicity, where less is more, and what it makes you feel, is far more important, than the spoken word''.