Amazon announced that its month-long Great Indian Festival (GIF) 2023 has seen the best-ever shopping celebrations for its customers, sellers and brand partners across the length and breadth of the country. The Amazon Great Indian Festival 2023 started from October 8th , with 24 hours of Prime early access, giving customers access to more than 5,000 new launches from top brands at with attractive offers. It was the best-ever festive season for Amazon India.
Amazon India delivered at least one box of happiness to more than 19,000+ pin-codes pan India with 80% of new customer coming from Tier 2 and below towns.
“The Amazon Great Indian Festival 2023 has been the biggest ever in history! We are humbled to be a part of customer’s festivities and witnessed a record of more than 110 crores visits with 40 lakh+ new customers shopping on Amazon India for the first time,” said Manish Tiwary, Country Manager, India Consumer Business, Amazon.
During the Amazon Great Indian Festival 2023, Amazon saw the highest-ever number of sellers receive a sale; over 38,000 sellers achieved their highest-ever single-day sales.
Over 750 sellers made sales worth crores and 31,000 sellers worth lakhs this festive season. Amazon India also saw more than 30% increase in the number of SMBs participating this festive season as compared to last year. Over 65% of the sellers receiving a sale hailed from tier 2, 3 cities and beyond.