Toyota Kirloskar Motor launches campaign on self-charging electric vehicle technology

Towards faster adoption of electrified vehicles,
Toyota Kirloskar Motor (TKM) has announced the launch of a campaigntitled “Hum Hai Hybrid” through specially curated web video series.

This is an initiative to create awareness among consumers and the larger society about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) and its potential contribution to national objectives, according to an official communication from the company.

With this digital campaign about the green mobility - ‘Self-charging Hybrid Electric Vehicles’, TKM’s efforts areto foster a faster shift towards‘mass electrification’ across the country said company sources.