Truecaller, the world’s leading global communications platform launches a new brand campaign that aims to create awareness about harassment and scam.
With two names and one identity, our large and vibrant India also has many mini India’s within. We know that the smartphone is just as important a tool for people in the cities as it is for small town India. Everyone needs to be protected from the menace of unwanted communication.
These films are an attempt to leave a mark on the audience with the use of the ‘laal rang’. The campaign aims to create a safe space in the world of online communication. Kari Krishnamurthy, Chief Commercial Officer at Truecaller said, “I’m hopeful that with the help of these meaningful films, we will be able to further our cause and help create a line of defence against unwanted communication.”