Skybags with its new Summer 2022 collection of travel bags has unveiled in its latest campaign ‘Chase the world,’ keeping in mind the Gen Z travellers'
aspirations to stand out and explore, the campaign showcases fashion forward bags featuring its bold, colourful and maximalist designs.
The campaign that features youth icon Varun Dhawan urging youngsters to ‘Chase the world’, taps into the aspirations of a growing number of young people who want to venture out in search of new experiences, wanting to scale new heights in their lives.
The campaign is ready for a 360-degree launch across a range of media like TV, Cinema, digital platforms & OOH for a maximum impact.
Three of Skybags' recently launched most stylish range of luggage bags – the Globerunner, the Openskies and the Abstract will be highlighted in the campaign, according to a communication from the company.