vivo launches #live the joy campaign

Smartphone brand, vivo has released a 2-minute new brand film in India, ‘Live the joy’ which o sheds lights on the purpose of vivo as a technology brand.

The core message of the film is that there is joy in the world all around us – be it through self-expression, connections with our loved ones or in the multitude of things all around us if we look at it through the right perspective.

Speaking on the DVC launch, Yogendra Sriramula, Director Brand Strategy, vivo India, said, “While coping with a fast-paced life, chasing social validation, materialism, and individualistic pursuits, we sometimes miss that we are blessed to be surrounded by an abundance of joy in our lives. 
To bridge this gap, we aim to use technology to bring people together helping them find joy in the daily moments.”   Link to the DVC- https://youtu.be/4l7TnJ8Twyg.