Wadhwani Foundation calls for structured support for MSMEs

On the eve of International MSME Day, the global not-for-profit Wadhwani Foundation and its SME-led Initiative, Wadhwani Advantage,called for structured support for MSMEs as in post-pandemic times, small businesses need to adapt to new market dynamics, be confident of their product lines, and maintain competitive pricing. 

Sanjay Shah, Chief Operating Officer – India/SE Asia, Wadhwani Foundation, says, “The Wadhwani Advantage initiative is working on supporting small and medium enterprises (SMEs) through a growth focus program for larger SMEs and a DIY (Do-it-Yourself) program to scale-up small SMEs. 

These programs will be augmented with virtual helpdesk support for SMEs. We are also launching a Wadhwani Advantage community platform.”
 Samir Sathe, Executive VP – Wadhwani Advantage at Wadhwani Foundation, says, “We at Wadhwani Foundation remain committed to providing curated advisor-led consulting, PMO and subsidized funding support, productized IP.”