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Today Date : Sunday, July 21, 2024

Workshop on creative campaign and branding

Workshop on creative campaign and branding

The Department of Management Science (PG) of Kongu Arts and Science College, Erode,has organized a 2- day workshop on “Creative Campaign and Branding” for I Year MBA students on April 12 & 13 by Mr. Ajith Selvaraju, Founder and CEO of N’kisi Institute of Training, Salem.
First day session was about the branding strategy and creation of advertisement. 
Students were trained on how to create Ads and brand the product without sending the money and also differentiate the brand and the product. 
On second day, students were given a theme and asked to create an advertisement as a team with the resource available inside the campus and the same were presented. 
It provided a practical exposure on real time Ad Campaign.