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Today Date : Tuesday, April 23, 2024

Actress Priyanka Chopra Jonas’s Anomaly comes home with Nykaa

Actress Priyanka Chopra Jonas’s Anomaly comes home with Nykaa

After disrupting the haircare aisles globally, Anomaly, a haircare brand founded by actress Priyanka Chopra Jonas, has come to her home country. The actress has launched her haircare brand in partnership with global beauty incubator Maesa in August 2022 with a vision ‘accessible to all genders and every hair type’. 

The haircare products made their debut with e-commerce website Nykaa. Anomaly, as the name suggests, is built upon Chopra Jonas' belief that we are all unique as individuals and our hair reflects that. Priyanka was motivated to channel her passion for the environment into her brand.

Anomaly introduces Indian consumers to choices that empower them without costing them the earth. The collection consists of end-to-end hair care solutions via shampoos and conditioners for different hair needs, a high-performance hair and scalp oil, a dry shampoo, and bonding mask.

Nykaa 

All products are gender neutral, priced starting Rs 750, and are housed in bottles made from 100% plastic trash and infinitely recyclable cans.  "I am so proud that Anomaly haircare is now in India. It’s been an amazing three months since we launched and the response has been phenomenal.  I am so glad that Anomaly has managed to make a connection with the Indian consumer since the idea of the brand was born here, from the hair care routines I followed growing up, and now it’s coming home. 

I am excited to partner with Nykaa to bring Anomaly to India and look forward to seeing Anomaly grow across India under their wing," said Priyanka. Commenting on the partnership with Anomaly, Anchit Nayar, CEO of Nykaa said, “We are proud to partner with Priyanka Chopra Jonas to build her haircare brand Anomaly in India.  At Nykaa, we are committed to launching some of the best global brands to the country”