At a time when most real estate brands are focused on urban metros, Adissia, Coimbatore's most trusted native brand in plotted development, is charting a bold new course: taking real estate transformation to the heart of rural and semi-urban Tamil Nadu.
In a defining move, the company announced celebrated actress Trisha Krishnan as its Brand Ambassador becoming the first-ever real estate brand from Coimbatore to partner with a national icon.
Commenting on this association, actress Trisha Krishnan said, " Adissia represents the quiet strength of Tamil Nadu- deeply rooted, aspirational and forward-looking. I' m proud to be part of a movement that's not just building projects, but shaping communities."
The brand' s rapid expansion is focused on unlocking the potential of fast-growing yet underserved markets with new projects launching in Trichy, Madurai, and Tirunelveli this year, and upcoming developments in Neelambur, Pichanur, Kalapatti, Sulur, and Kovaipudur.
Speaking at the event, Shri MV Manikandan, Founder & Managing Director, Adissia Developers Pvt. Ltd, said, "Real change doesn' t happen in boardrooms - it happens in the small towns, in villages, in places that deserve
more.
Adissia is about bridging that gap. We very happy to onboard Trisha as our brand face as we set to work towards achieving 1000 crore revenue in two years."