‘Aditya Birla SBI Card’ launched

SBI Card has announced the launch of ‘Aditya Birla SBI Card’, a highly rewarding lifestyle credit card, in a strategic partnership with Aditya Birla Finance Ltd (ABFL).

According to an official communication from the company, the card has been designed to give customers significant reward points on their spending around telecom, fashion, travel, dining, entertainment, and hotels, among others. The rewards-centric credit card has been launched in two variants - ‘Aditya Birla SBI Card SELECT’ and ‘Aditya Birla SBI Card’, on the Visa platform.

The card provides an added advantage of accelerated Reward Points on spends in hotels, a key benefit for travel savvy consumers. Mr. Rama Mohan Rao Amara, MD & CEO, SBI Card said, “This partnership will enable us to issue credit cards to Aditya Birla Group’s customer base, thereby providing them a great product for all their spending needs.