Amazon's GIF aids small and local sellers tap online purchases

Amazon announced today that its month-long Great Indian Festival (GIF) 2022 has seen the largest-ever shopping celebration for its sellers and brand partners on Amazon.in, bringing joy to millions of customers across the country. GIF2022 started at midnight of Sep 22ndwith Prime Early Access and went live for all customers on Sep 23.

Customers loved crores of product selections from sellers on Amazon. including unique products from lakhs of Small and Medium Businesses (SMBs)“We are delighted by the increase in new Prime member sign-ups this festive season, especially from tier 2-3 cities, and customers continue to reinforce their trust on Amazon as their preferred online shopping destination. This year for Amazon Great Indian Festival our customers echoed ‘Amazon se liya’,” said Manish Tiwary, Country Manager, Amazon India.