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Today Date : Wednesday, May 22, 2024

Ariel’s film throws spotlight on unequal household chores distribution, urge men to ShareTheLoad

Ariel’s film throws spotlight on unequal household chores distribution, urge men to ShareTheLoad

According to a recent survey that 74% women have given up talking to their partners about sharing the load in the house.
The foundation of a strong relationship is based on equality; where both feel respected, appreciated, and valued. Couples that do chores together and share the load are happier and have a stronger bond. It reduces the stress and burden from one of the partners and can boost companionship and happiness.
Over 95% couples surveyed believe that doing chores together will improve their relationship.
This new Ariel ‘See the signs #ShareTheLoad’ film showcases the story of an elderly couple and how their relationship has changed over time. Ariel’s latest TVC film raises a pertinent question: “Are you growing together or apart?” Ignoring inequality in the distribution of household chores is creatin gan emotional distance in some relationships.