According to a recent survey that 74% women have given up talking to their partners about sharing the load in the house.
The foundation of a strong relationship is based on equality; where both feel respected, appreciated, and valued. Couples that do chores together and share the load are happier and have a stronger bond. It reduces the stress and burden from one of the partners and can boost companionship and happiness.
Over 95% couples surveyed believe that doing chores together will improve their relationship.
This new Ariel ‘See the signs #ShareTheLoad’ film showcases the story of an elderly couple and how their relationship has changed over time. Ariel’s latest TVC film raises a pertinent question: “Are you growing together or apart?” Ignoring inequality in the distribution of household chores is creatin gan emotional distance in some relationships.