Asian Paints intimately captures the spirit of Pongal, creating a canvas that resonates on a personal level with the people of Tamil Nadu. In a heartfelt tribute to Tamil Nadu's rich culture and creativity, Asian Paints unveils initiatives that showcase the soul of the state. The special heritage-inspired festive pack of Asian Paints Royale Glitz, their luxury interior emulsion, adds colour and becomes a bridge to tradition.
Adding to the festive cheer, 22 MTC buses have been transformed into art showcases adorned with designs inspired by the Asian Paints Royale Glitz special edition festive packs. It's more than just paint; it's a celebration of culture and a genuine connection to the heart of Tamil Nadu's festivities.
The goal of the redesign is to capture the spirit of the people of Tamil Nadu and join in the celebrations of people during this joyous event. It's not just a ride; it's an emotional voyage, a celebration of heritage that resonates with the hearts of the people. The buses adorning the myriad elements from the festive pack will reach different corners of Chennai through the A1, E18, 7H, 40A, 109,102X and 23 C routes.
Speaking on this occasion, Mr. Amit Syngle, CEO and MD of Asian Paints Limited, said, “Asian Paints has been a part of the homes, festivities and culture of Tamil Nadu for decades. The rich culture of the state has inspired us to do something truly special this year - our first-ever festive pack of Asian Paints Royale Glitz inspired by the rich culture of Tamil Nadu, and the transformation of 22 MTC buses into moving canvases."
Thanish Thomas, Co-Founder, XXL Collective added, "The Chennai Bus Project turns MTC buses into mobile canvases of cultural storytelling, bridging the past and present, making heritage both accessible and engaging. This project marks the start of a broader movement to bring cultural wealth to the masses, ensuring that every journey within Chennai becomes an immersive experience of Tamil Nadu's collective history and vibrant culture."
Sharing thoughts on the initiative, Dr Alby John, Managing Director, Metropolitan Transport Corporation (MTC), Chennai, said, "The Metropolitan Transport Corporation (MTC) recognizes how buses play a pivotal role in the city's social and cultural landscape. This initiative marks a significant step towards reimagining public spaces as arenas of cultural engagement and celebration in Chennai."