BharatPe‘s campaign for personalized local advertisements

BharatPefintech company, recently announced the launch of its new and one-of-a-kind marketing campaign called ‘My Shop My Ad’. The campaign gives millions of offline merchants of BharatPe an opportunity to create their own video advertisement- featuring India’s star cricketers, Rohit  Sharma or KL Rahul.

The merchants can create customized advertisements for their own shops in multiple languages. Merchants would be able to share their personalized advertisements directly with their customers. BharatPe has partnered with Rephrase.ai to build the technology platform for this offering.

Mr. Parth Joshi, Chief Marketing Officer, BharatPe, said, “This initiative will empower the next-door retail shop owners to have their own customized advertisements with famous cricketers and in turn, be able to attract more customers to their shops.”