Bisleri launches PS1 limited edition bottles in Tamil Nadu Market

Bisleri has partnered with Lyca Production for its upcoming movie Ponniyin Selvan: I (PS 1) to launch a limited-edition collectible set of 500ml and 1-litre bottles in the Tamil Nadu market. The special edition bottles capture the essence of PS 1 in a series of five collectable bottles featuring Vikram, Trisha Krishnan, Aishwarya Rai, Karthi, Jeyam Ravi. G.K.M.Tamil Kumaran, Head of Lyca Productions along with the major starcast of the movie, flagged off the Bisleri delivery truck.

Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, " Our association with the movie is to penetrate the market by creating local brand affinity. It is a step towards celebrating our rich movie culture and enhancing our consumer connect in Tamil Nadu."