Campaign to create awareness about menstrual health launched

UNESCO India in association with Amrita Vishwa Vidyapeetham have launched a campaign that is aimed at raising awareness about menstrual health and hygiene management among the public, during an event organized by the Gender Equality and Integrated Holistic Health Working Groups of C20 India at the institution’s premises in the district.

Introducing five teaching-learning modules developed by UNESCO India with Procter and Gamble, Whisper, the campaign was nationally inaugurated at Amrita Hospital, Faridabad on June 8. These modules address various challenges associated with menstrual health and hygiene management, such as disability, gender, educators, young adults, and nutrition.

The modules, titled ‘spotlight red’, offer comprehensive resources and strategies and its purpose is to enhance understanding and skills related to menstruation management while fostering awareness about its societal impact.  

As per the national survey and gap analysis report on menstrual health and hygiene management conducted by UNESCO and P and G, 50% of adolescent girls aged between 15 and 19 years lack access to hygienic methods for managing their periods in urban areas. However, economically developed states like Tamil Nadu, Telangana, Kerala, Karnataka, and the union territory of Delhi exhibited a higher adoption rate of hygienic methods.

Dr M Raveendran, dean, government medical college and ESI hospital, Dr Subhashini, medical officer, Thondamuthur, Varsha Rawat, brand director of Whisper, Dr Huma Masood, senior gender specialist at UNESCO India, Dr Sudha Ramalingam, HOD, PSG IMSR, Satish Menon, campus director of the college, Dr Rangasami, chairperson of department of social work at the college attended the event.