CII organises meet on marketing for growth

The Confederation of Indian Industry (CII) Coimbatore Zone organised the Conference on Marketing for Growth on August 26 in Coimbatore under the theme "From Local Strength to Global Reach."
Mr V Parthiban, Founder & Managing Director, Bull Machines Pvt Ltd, during the inaugural address emphasized the importance of every product carrying a strong brand identity and story to compete in global markets. He said that even the most innovative and technologically advanced engineering products require a compelling narrative to capture customer attention and build trust.
Mr Rajesh Doraiswamy, Chairman, CII Coimbatore Zone & Joint Managing Director, Salzer Electronics Ltd, in his welcome address underlined that Coimbatore, being a hub of innovation, must actively position and brand itself to the global audience.
Setting the context for the conference, Mr Mani Narayanan, Convenor - Manufacturing Panel, CII Coimbatore Zone & Managing Director, Messer Cutting Systems India Pvt Ltd, observed that marketing continues to be a major challenge even for large multinational corporations, and hence MSMEs must be equipped with stronger strategies to overcome barriers.