Cinthol’s new campaign reflects aspirational women’s role

Cinthol, leading soap brand’s new advertising campaign, titled ‘Dreams shine the brightest under the scorching sun’ (Koth ikumVeyililDhaan KanavugalJolikkum) has been released. Tamil Nadu today has one of the highest numbers of women district collectors in its history, and in this campaign, Cinthol celebrates this fact through the protagonist, who, while playing the role of a district collector, inspires her younger sister to dream of doing the same.

Empowering women 

Through the metaphor of dust, heat and pollution, Cinthol delivers the empowering message that women confidently forge ahead to achieve their own dreams, regardless of the challenges facing them.   AshwinMoorthy, Chief Marketing Officer - India, Godrej Consumer Products Ltd (GCPL), said, “Cinthol, plays a pivotal role in providing expert recommended skin health, protecting consumers from harsh environmental factors like dust, heat and pollution.” 

Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia said,“The central brand thought, ‘Dreams shine the brightest under the scorching sun’, seeks to inspire women to follow their dreams regardless of any barriers that may come in their way.”  Youtube Link of the TVC -https://www.youtube.com/watch?v=Bi6kxSFuGe8