To drive the mission of supporting sustainability efforts asanintegralpart of all sportingevents,The Coca-Cola India Foundation 'Anandana',in partnership with the International Cricket Council (ICC) and United Way of Mumbai, has initiated a project focused on waste management during the ICC Men's Cricket World Cup 2023. This waste management initiative aligns with Coca-Cola's global commitment to creatingaWorldWithoutWaste.
Devyani Rajya Laxmi Rana, Vice President, Public Affairs, Communications and Sustainability for Coca- Cola India and Southwest Asia, said, "The Coca-Cola India Foundation ‘Anandana’ is facilitating waste management att he ICC Men’s CricketWorldCup2023,in all the 10 stadiums during the 48 matches. This initiative aligns with our global strategy called World Without Waste which drives systemic change through a circular economy for packaging.”Chris Tetley,Head
of Events, International
said,"We are thrilled to join hands with our valued partners,associates,and venues to ensure sustainable wasted isposal at all the ICC venues.This endeavour is a testament to our dedication to a greener future and a sustainable sporting experience."
George Aikara,Chief Executive Officer,United Way of Mumbai said,"We are following ourCollective Community Impact model, collaborating with multiple stakeholders, including the local government administration, civil society groups and the concerned vendors. Thus, the campaign can potentially make World Without Waste a collective mission for all."
Coca-Cola India and ICC have also introduced National Flags and ICC Unity Flags made from post-consumer PET bottles. PET bottles were recycled by Go-Revise, a brand by Ganesha Ecosphere, to produce yarn, subsequently used for thef lags.These flags are being used duringt heNational Anthem Ceremony in each match.