Coca-Cola has announced the first season of‘Coke Studio Tamil’ in Chennai with more than 25 celebrated and talented artists from across the state comming together to create eight memorable tracks.
The title track ‘Idhu Namma Isai’ translates to ‘this is our music,’ showcases the artist’s reflection of the richness of Tamil culture which embodies authenticity, relevance, and inclusivity. With Coke Studio Tamil Season One, both celebrated and emerging artists have come together on one platform to tell stories that evoke emotions of connectedness with the cultural philosophy of Tamil Nadu.
The songs are bolstered by seasoned sounds of musical instruments that are symbolic of culture and tradition such as the Yazh.
“Coke Studio has been expanded to include local Indian languages. Coke Studio Tamil is a major shift in this direction as it is all about celebrating music, and helping today’s generation reconnect with their roots and heritage, said Arnab Roy, Vice President, Marketing Coca-Cola India, and South West Asia.