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Comedy, Horror and Cartoons most searched content by Indians: Amazon Report 2022

Comedy, Horror and Cartoons most searched content by Indians: Amazon Report 2022

Indian households spent more than four hours per day binge-watching on their connected TVs with Fire TV according to the annual edition of Amazon Fire TV Streaming Trends Report 2022. 
Regional content gained preference in the last year; Fire TV users enjoyed content in more than 12 languages with Hindi, Telugu, Tamil, Malayalam and Bengali topping the list, according to the report. 
Amazon Fire TV Streaming

“2022 saw some of the biggest moments in the history of global sports, and we delivered those exhilarating moments to millions of Fire TV customers with multiple OTT streaming services”, said Parag Gupta, Director and Country Manager for Amazon Devices India. “From sports, movies, infotainment, music, to soap operas, it’s great to see customers enjoy voice-search and binge-watch content in multiple languages on their Fire TV devices. These insights inspire us to keep innovating Fire TV for a faster, seamless, personalised and immersive viewing experience,” he added.

Other highlights of the Amazon Fire TV Streaming Trends Report: Indians placed six search queries every second through Alexa on Fire TV. Indians gravitated towards adding more laughter to their life last year by choosing Comedy as the most streamed genre of content. Horror and Cartoons were the other two most-searched genres. There is no other love like the love for movies. In 2022, Pushpa: The Rise was the most searched movie on Fire TV, followed by Brahmāstra and The Kashmir Files.