Continental Tires hosts First Successful Track Day

Continental Tires, one of the leading manufacturers of premium tyres, held an exclusive Track Day in Chennai, showcasing its latest developments in tire engineering, safety, and performance. The event allowed participants to try out its newly launched Cross Contact H/T, and see its Intelligent Tyres for trucks and buses in action instead of a mere demonstration of its product range. 

Mr. Samir Gupta, Managing Director, Continental Tires India, and Head of Central Region BA RE APAC said “Continental Track Day was one of first events that provided an experiential of ours products - particularly the newly launched CrossContact (H/T) for passenger vehicles, and Intelligent Tyres for Commercial Vehicles. The response for our products has been great, and is in line with our expansion strategy for India.”

Continental also showcased its new range of Intelligent Tyres - a part of Conti360 Digital Solutions. These Digital Solutions are an end-to-end completely automated offering with sensors that enable 24x7 monitoring of tyres on the road where customers can monitor tyre of the fleet remotely and in real-time to avoid any type of downtime. The data helps improve tyre status visibility, in turn increasing vehicle road safety and reducing tyre-related maintenance costs.

In 2022, Continental generated preliminary sales of €39.4 billion and employs more than 200,000 people in 57 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. Continental makes a major contribution to safe, cost-effective, and ecologically efficient mobility. The portfolio of the tyre business includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.