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Today Date : Wednesday, May 22, 2024

Croma launches unique AR Powered Artwork in Metro Stations with discount coupon filters

Croma launches unique AR Powered Artwork in Metro Stations with discount coupon filters

Croma, one of India’s Omni channel electronics retailer from the Tata Group has announced the launch of its campaign ‘Constitution of Joy’ for its Republic Day Sale, beginning from January 19 and will run till January 29,2023.

Through the campaign, Croma aims to improve customer experiences, much as the constitution was written to improve India and protect people's rights.  Croma for the first time has conceptualized and is excited to introduce a unique AR-powered Wall of Unity in Chennai at Alandur Metro Station, DLF Mall in Delhi, Sikanderpur, the Crystal Mall, Rajkot at Ghatkopar Metro Station, Mumbai and in Kochi at the Center Square.  An innovative art work that uses the latest technology to enhance and transform how users see and experience visual content.

The artwork displayed at the mentioned locations will have a QR code present, which when scanned through the user’s camera will redirect the user to the Wall of Unity by Croma filter.  When the artwork is viewed through this filter, the user can spot hidden Indian flags which have the coupon codes that can be redeemed at stores.