Dollar Bigboss’ New Television Campaign Launched

Dollar Industries Limited, a leading player in the India hosiery industry, has launched a new advertising campaign to highlight its Bigboss products. The campaign features a storyline about a suave urban man, Akshay Kumar, who is delayed due to traffic congestion and decides to go through water on a skateboard to attend an important meeting. The young girl he meets lends him her board, mesmerised by his aura. 

The commercial, directed by renowned Ad film maker Uzer Khan, has been released on both electronic and online platforms. The campaign is supported through digital, social media, outdoor locations, print, and TV. Unit Creative Director Lowe Lintas, MohitPasricha, said that the campaign aimed to combine Akshay's life values with riveting water-sport action to make it relatable and entertaining for the audience. The campaign is set to be released on both electronic and online platforms.