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Today Date : Sunday, May 26, 2024

Edelweiss Tokio Life Strengthening Quality

Edelweiss Tokio Life Strengthening Quality

Edelweiss Tokio Life Insurance has announced it has prioritsed process optimisation to achieve customer and distributor delight. Mr. Anup Seth, Chief Distribution Officer, Edelweiss Tokio Life Insurance said, “We primarily look at 4 quality parameters, which are Claim Settlement Ratio, Persistency Ratio, Grievance Ratio and Net Promoter Score (NPS) as the indicators of the robustness of our business.

Digital enablement

We have worked on strengthening our risk management practices, enabling sourcing of quality business. This in turn will bolster all the metrics. We are also looking at digital enablement as a key lever for improving our customer and distributor experience.”  Barring the improvement in quality parameters, the life insurer is also focussed on continuing its tradition of innovation in products.  The focus currently is on personalization and modernizing the way customers are experiencing purchase and onboarding in insurance.