Abu Dhabi, UAE Etihad Airways, the national airline of the United Arab Emirates, is delighted to announce its exciting new venture as the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai.
Arik De, Chief Revenue Officer at Etihad Airways, expressed his enthusiasm about the partnership: "Today marks the start of an extraordinary journey as we welcome the Chennai Super Kings to our sports portfolio.Our collaboration goes beyond sponsorship; it's a celebration of a shared ethos, a testament to the collective spirit of Etihad and the Chennai Super Kings”.
Kasi Viswanathan, Chief Executive Officer, Chennai Super Kings said: “This collaboration goes beyond the boundaries of a traditional sponsorship – it's about creating an extraordinary experience for our fans and setting new standards in sports partnerships."
This strategic collaboration solidifies Etihad's commitment to the Indian market and its dedication to fostering meaningful connections with the vibrant communities of India. It brings together the world-class travel experiences of Etihad and the prowess of the Chennai Super Kings, creating a winning combination that resonates with fans and travelers alike.
The Etihad - Chennai Super Kings partnership follows closely on the heels of Etihad's announcement of Bollywood superstar Katrina Kaif as its brand ambassador. This dynamic combination of cricketing prowess and Bollywood glamour reinforces Etihad's commitment to connecting with diverse audiences across India.