India's iconic watch and accessories brand Fastrack has yet again tapped the pulse of the youth with its new brand campaign ‘Be Both’. Through #BeBoth, Fastrack welcomes this new era in all of youth’s expressions specially fashion. The campaign stars the nations favourite young superstar, Vijay Deverakonda, who will now be the brand ambassador for Fastrack.
The campaign highlights a collection of 15 unique watches with design features that combine seemingly opposing elements. These watches comprise of skeletal automatic, chronographs and multifunction designs for young men and bling rose gold, unique bracelet designs for young women. The price range of Fastrack #BeBoth collection is Rs 2995 to Rs 9995/-
Ajay Maurya, Head of Marketing and Product, Fastrack said, “With this brand campaign, Fastrack has thrown a spotlight on the contradictions that define the lives of the youth and are integral to the way they express themselves.''
Fastrack’s brand ambassador Vijay Devarakonda shares, “I am really kicked about this collaboration with Fastrack. The brand has always picked up the most interesting insights about the youth and continues to do so with this campaign.''