First-ever ‘Great 4x4 X-Pedition’ for motoring enthusiasts

Toyota Kirloskar Motor (TKM) has announced it’s first-ever initiative of 4x4 experiential drives for the motoring enthusiasts from across the country. 
Set to be held in four zones (regional level – North, South, East and West), with a ‘Grand National 4x4 X-pedition’ by Toyota is being planned this year. 
These drives have been designed to engage with country-wide 4x4 SUV community, offering exciting and thrilling off-roading experiences. 
This flagship event of Toyota further creates ample opportunities to strengthen this association and offers new experiences through curated drives both on-road as well as off-road.
The first regional event is scheduled to be held, in the Southern part of India. Starting from Bangalore and moving to cover the serene locations of Hassan and Sakleshpur between 26 th – 28 th of May 2023. 
Taking this opportunity to spread awareness and encourage their social interventions, a host of eco activities such as restoration of the local ecosystem through waste collection and disposal and tree plantation has been planned towards conservation of natural biodiversity.
Speaking about Toyota’s first-ever Great 4x4 X-pedition, Mr. Atul Sood - Vice President, Sales and Strategic Marketing of Toyota Kirloskar Motor said, "Toyota believes in bringing unlimited experiences to its customers. 
In this direction, Toyota’s 4x4 Great X-pedition is designed to create a new platform and connect with the 4x4 enthusiasts group, enriching their experiences by providing them an opportunity through unforgettable journey with us that will remain etched in their memories for life. 
Furthermore, TKM’s foray into 4X4 drives in India will allow the SUV enthusiasts to unleash the true potential of their proudly owned vehicles and further enhance their active outdoor lifestyles."
Going forward, TKM will continue to enhance the motorsport engagements which play a crucial role in pushing the boundaries bringing in newer & advanced technologies, driving innovation, and building ever-better cars.