First fully electric Rolls-Royce, made its debut in South India

Spectre, the first fullyelectric Rolls-Royce, made its debut in South India on 23January. It’s the world’s first ultra-luxury electric super coupé ushers in a new era for Rolls-Royce in the region

“We are excited to welcome the arrival of Spectre in South India, the most anticipated model in the history of the Rolls-Royce marque. Rolls-Royce’s Spectre is the only car of its kind in its segment, and is both rare and highly desirable. I am thrilled to have the opportunity to showcase this remarkable motor car in Chennai to start a bold new electric era for Rolls-Royce,” stated Vasanthi Bhupati, Dealer Principal, Rolls-Royce Motor CarsChennai.

In 2011, Rolls-Royce showcased a fully electric Experimental Phantom concept named 102EX. This was followed by 103EX, a dramatic design study that anticipated a bold electric future for the marque.In 2021, Rolls-Royce Motor Cars made a historic announcement that would shape the marque’s history forever. 

Rolls-Royce Motor Cars declared its commitment to electric technology byboth announcing Spectre, an all-electric car with firstcustomer deliveries in the fourth quarter of 2023, and that by the end of 2030, the marque’s entire portfolio would be fully electric. Now, ahead of first client deliverieslater this year, Spectre made itsSouth India debut on 23 Januaryin Chennai. The world’s first ultra-luxury electric super coupé,on a regional tour, is being shown toclients and media alike, providing a look into Rolls-Royce’s electric future. 

Spectre heralds the beginning of an exciting new chapter for Rolls-Royce Motor Cars and the start of the marque’s all-electric era. By the end of 2030, its entire product portfolio will be fully electric. The marque has a long-standingconnection with electric technologies; in 1900, Rolls-Royce co-founderCharles Rolls prophesised an electric future for the motor car. Having experienced an electric vehicle named The Columbia Electric Carriage, he foresaw the technology’s suitability as a clean, noiseless alternative to the internal combustion engine – providing there was sufficient infrastructure to support it.