This first outlet of Fitness Factory neighbourhood gym was opened at K.K Nagar, by Mr. Pedro Simão, the founder of the brand and Mr. Hugo Pedroso, the brand manager in the presence of Mr. Mohammed Shahul Hameed, the Managing Director of Yora Fitness Private Limited, the Master Franchisee of Fitness Factory for South India.
Democratizing the Fitness
When he addresses the press meet he announced that this Fitnes Factory business model is the concept designed for less investment and quick return with an international best practices part of the process being edge over competitors. It is a neighbourhood gym concept with a motto "Democratizing the Fitness" Which literally translates to Fitness for Everyone .
This outlet introduced lot of weight reduction programs, transformation packages, Diet consultation, Group Classes such as Yoga, Zumba, HIIT, Aerobics, Virtual Classes, etc.. At a very affordable price.