FreshToHome launches new campaign featuring Ranveer Singh

FreshtoHome the e-commerce platform for fresh fish and meat, has launched its new brand campaign, #NoShortcuts featuring renowned Bollywood star Ranveer Singh as the brand ambassador. 

The films showcase Ranveer Singh playing the character of a slimy salesman who tries his best to sell short cuts / preservatives / chemicals and formalin to sincere folks at FreshToHome. However, after getting a taste of his own medicine he realises that FreshToHome takes no shortcuts in procuring and sells only 100% fresh products to its consumers.

Shan Kadavil, Co-founder, FreshToHomesaid “We began our journey with the desire to find safe and hygienic fish & meat to consume.

Through our campaign, we further strengthen our platform stance of making only those products available that are without any artificial preservatives, antibiotic residue, chemicals, in short, taking #NoShortcuts.