Garnier, beauty brands has funded a dedicated plastic waste collection center in Chennai,in partnership with Plastics for Change, a social enterprise launched with a mission to use plastic waste as a resource for addressing social issues.
With the aim of collecting 2,000 tons of ocean-bound plastic in its first year, the center will empower the lives of 2000 people from the local communities.
100% recycled plastic
The plastic collected has been integrated into the packaging of Garnier’s iconic haircare Ultra Doux range, in European markets. For the first time, Ultra Doux bottles are made with 100% recycled plastic, of which 30% will be ocean-bound plastic.
To make collection services accessible to all, Garnier will set up plastic collection kiosks across 20 prominent locations in Mumbai, Chennai, and Delhi, encouraging consumers to take their #OneGreenStep. Garnier has also partnered with eCommerce partners Amazon and Myntra,as part of which Garnier will recycle two plastic bottles, through plastics for Change, for every Garnier product bought on these platforms, according to an official communication from the organization.