Gemini Edibles and FatsIndia Ltd forays into Tamil Nadu

Gemini Edibles and Fats India Ltd, India’s No 1 Sunflower oil companywith 21.7%Market Share All India (Source: NielsenIQ MAT Feb’24 ROCP), launched its products under the brand name Be-Rite, exclusively for the Tamil Nadu market, in Chennai. High-quality Be-Ritebrand products from GEF India will be available in all retail shops and supermarkets in urban Tamil Nadu, from now on.

Sharing more details about the launch, Mr. P.Chandra Shekhara Reddy,Sr Vice President –Sales &Marketing,Gemini Edibles and Fats India Ltd said, “This entry into TN market will act as a catalyst for our further growth. Sunflower oil constitutes up to 42% share in edible oil category in Tamil Nadu, with 83% house hold penetration. We area value-for-money brand. We maintain exceptional quality standards to meet the health requirements and also satisfy the taste palate of Tamil Nadu consumers. In next 5 years our focus would be on gaining the market share between 10-15%,Mr. P. Chandra added.”