Godrej Agrovet launches umbrella brand PYNA for sustainable cotton production

Godrej Agrovet Limited’s (GAVL) Crop Protection Business has  announced the launch of PYNA, an umbrella brand for sustainable cotton production. 
GAVL will be selling three of its cotton weed management products Hitweed, Hitweed Maxx, and Maxxcott under PYNA brand.
The cotton crops grow at a slow pace during the early stages. 
Additionally, due to wider spacing between the crops, weeds impact the cotton yield up to 45-50%. 
With PYNA brands providing a broad window of weed management options from seed sowing to active flowering stage of crop stage, farmers can now get longer duration of weed-free crop. 
PYNA brands minimizes the crop – weed competition and helps to establish the cotton crop in the early stages, which directly has a positive impact on the yield.
Rajavelu N.K, CEO, Crop Protection Business, GAVL said, “Globally, India has largest area under cotton cultivation. 
However, with only 10% of total cotton acreage area treated properly, it has not only impacted the productivity but also farmers profitability. 
Hence in order to enable sustainable cotton production, we are happy to bring our 3-marquee offerings under PYNA brand.”