HERO MOTOCORP makes a splash at EICMA 2023

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, on  announced a slew of strategic initiatives here at the EICMA 2023, including extensive growth plans to expand its footprint in electric mobility, enter new ICE vehicle categories and foray into Europe.   

Delivering on its commitment to provide world-class experiences and products to its customers across the globe, the company unveiled three concept vehicles and three production-ready vehicles at EICMA - the world’s largest two-wheeler expo. It also announced a road-map to enter the European markets such as Spain, France and the UK by mid-2024. 

Addressing global media at the company’s stall at EICMA, Niranjan Gupta, CEO, Hero MotoCorp said, “We are excited to showcase our latest products and technologies to our stakeholders here who have come from around the world. Our aim is to “Innovate and Manufacture in India for the world” and we are changing gears to swiftly move ahead towards this target.” 

The company unveiled two new ICE scooters – the Xoom 125R and the Xoom 160 at the show. Both scooters will enter multiple geographies soon. It also unveiled the VIDA V1 Pro for Europe and UK markets. The VIDA V1 is the company’s first e-scooter, launched.

Building a comprehensive portfolio of high-capacity premium motorcycles, it also unveiled the – Concept 2.5R XTunt– which is a new category for the company. 

Aligned with its vision “Be the Future of Mobility”, Hero MotoCorp also unveiled two EV concepts – the Lynx and Acro. 

Hero MotoCorp’s world-class stall at the EICMA is located at A48, Hall 11 at Fiera Milano. Engaging multiple global stakeholder groups, the company is showcasing its comprehensive product and technology range at the booth. More details at  www.HeroAtEICMA.com