ICICI Prudential Life Insurance launches new long-term savings product

ICICI Prudential Life Insurance has launched a new participating savings product, ‘ICICI PruSukhSamruddhi,’ which provides customers with dual benefits of guaranteed benefits and growth potential in the form of bonuses. Besides, the life cover continues for the entire duration of the policy, including the income period, providing financial security to the family.

 ICICI PruSukhSamruddhi

This product also provides a higher maturity benefit to women customers to encourage them to embark on their saving journey and achieve financial independence. To address the varied financial needs of customers, this long-term saving product has been made available in two variants – Income and Lump sum.According to an official press release, ICICI PruSukhSamruddhi – Income: Provides customers with a guaranteed regular income for the specified time-period selected at the time of purchase. Additionally, customers also receive a lump sum maturity benefit.