iQOO gains 82% YoY growth in Tamil Nadu, becoming fastest-growing Android brand

iQOO, a high-performance smartphone brand, has become the fastest-growing smartphone brand in the above INR 10K segment in Tamil Nadu, with a 82% YoY growth for the 12-month period ending June 2023. This growth is attributed to the brand's commitment to innovation and delivering industry-leading devices across price points. iQOO's innovative technology and customer-centric approach have led to highly anticipated products by both existing and new customers across different segments. 

South India is a key market for iQOO, as evidenced by its marketing campaigns and the overwhelming response from the region. The brand recently launched a digital campaign titled "Sleepless Star" featuring superstar DulquerSalmaan for the Neo 7 Pro smartphone, which showcases a unique storyline where Salmaan seeks peace and calm but finds himself drawn to the device.

The iQOO Z series has also experienced a 2X growth in Tamil Nadu. CEO NipunMarya expressed his pride in iQOO's growth in just four years of operations in India, stating that the company's quest to deliver innovative products with the best of performance is evident. The iQOO Neo 7 Pro is available at an MOP of INR 34,999 for 8GB+128GB and INR 37,999 for a 12GB+ 256GB (Effective Price INR 35,999) and is available on Amazon.in and the iQOO e-store. The smartphone comes in two elegant color options: Fearless Flame and Dark Storm, and comes with three years of monthly security and two years of Android updates.

The iQOO 11 is equipped with the latest LPDDR5X RAM and UFS 4.0, providing an enhanced user experience with faster app start, cache speed, and transfer speed of large files. iQOO's commitment to 'Make in India' continues, with all smartphones manufactured at vivo's Greater Noida facility and hassle-free after-sales service available at 650+ company-owned service centers across the country.

In addition, iQOO remained on top position for two consecutive years in customer satisfaction, surpassing OnePlus and Apple, according to 91 Mobile's Great Indian Smartphone Survey 2022.