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Today Date : Monday, April 15, 2024

ITC launches Sunfeast Millets Cookies

ITC launches Sunfeast Millets Cookies

In line with its core theme ‘Help India Eat Better’, ITC Foods launched its first millet cookies as part of Sunfeast Farmlite. 
Earlier this year, ITC launched a dedicated initiative‘ITC Mission Millet’ powered by a strategic 3 pillar model that encompasses development of a 'good-for-you' product portfolio, implementation of sustainable farming systems as well as enhancing consumer awareness on the benefit of millets.
The launch of Sunfeast Farmlite Super MilletsCookies is in conjunction with ITC Mission Millet initiative.Available in two variants –Multi Millet& Choco-chip Multi Millet,the millet cookies are made from a blend of millets, including ragi, jowar (sorghum) and contains no added maida. The cookiesare a source ofiron, protein and fibre.Additionally, the inclusion of choco-chips in the Choco-chip Multi Millets variant adds a touch of indulgence. Both the variants haveperfectly balanced the two key elements of taste and nutrition, making them a great snacking option for consumers said Mr. Ali Harris Shere, COO, Biscuits and Cakes Cluster, ITC Foods Divisionsaid, 
Both variants of Sunfeast Farmlite Super Millets Cookiescome in packs of 75g, and are priced at Rs. 50 per pack, according to an official press release.