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Today Date : Wednesday, July 24, 2024

ITC Sunfeast launches  Supermilk – ‘Strong’ milk biscuit

ITC Sunfeast launches Supermilk – ‘Strong’ milk biscuit

Being at the forefront of delivering high quality products to consumers, ITC Sunfeast, today announced the launch of its new product ‘Sunfeast SUPERMILK’ biscuits in Tamil Nadu (TN). Given the love for ‘strong’ coffee/tea among the people of Tamil Nadu, SUPERMILK is an insightful approach to  address the need for a ‘strong milk biscuit’ option for kids.

20% Extra promotion on select products

The product will be available at all retail and general stores in Tamil Nadu in the price points of Rs.5 & Rs.10, with the brand offering a higher value for consumers in Rs.10 with a 20% extra promotion on select products for a limited period of time.

Speaking at the launch, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd. said, “It contains Naatu Maatu paal (native cow’s milk) that is the preferred choice of TN mothers. It also contains the extra punch of milk compared to its previous packs. And just like the Strong tea/coffee preferred by adults in TN, we now have a Strong Milk Biscuit for kids in the form of SUPERMILK”