ITC Sunfeast unveils Industry-First 100% Paper based packaging

ITC Sunfeast Farmlite, a range of wholesome biscuitsfromITC Foods, has launched its new offering SunfeastFarmlite Digestive Biscuit Family pack in 100%outer paper bag packaging.An industry first innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category. 

Commenting on the initiative, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Foods Division said, “The launch of first-ever outer bag made from 100% paper is a significant step towards the brand’scommitment to promote sustainable packaging.This is an industry-first initiative and plans are underway to adopt this packaging for other biscuit products in due course of time.”

Sunfeast Farmlite Digestive family pack with the new 100 % outer paper bag packaging will be availablewith the 800 g SKUon Flipkart. Will soon be available on other e-commerce/quick commerce platforms kand supermarkets as well.