KPR forays into Men's Inner Wear market

FASO, the retail brand of the prestigious KPR group, has launched ‘’Key Collections,”  marking its entry into the Men’s Innerwear Market.

The new range of premium wear. unveiled by Group Chairman 
KP Ramasamy yesterday, aims a pan-India approach and targets consumers in the age group of 15 to 27. Made with organic cotton, the products would have an ultra-soft comfort and skin friendly feel, according to a company release.

The Key Collections are promoted under the names Comfort, Style, Supreme and Athleisure. To celebrate the launch and spread its wings to more retail counters, the company has offered attractive prices to its  trade partners.

The renowned KPR Group is engaged in Textiles, Sugars, Ethanol, 
Automobiles, Power Generation and Education businesses and is among the Top 500 listed companies. The KPR Mill has a diversified client base in all verticals and supplies to over 40 international brands across the world.