Lakmé Academy Ananya Panday as Brand Ambassador

Lakmé Academy powered by Aptech, the leading hair and beauty training institute in India, ropes in Ananya Panday as their Brand Ambassador.The brand has chosen Ananya due to her long-standing relationship with Lakme Academy and Lakme Salon. Appealing to a young, Gen Z audience with her quirky, cute and charming demeanour, Ananya is a recognised youth iconin India.

According to the latest report offering in Research & Markets India's Beauty and Personal Care Market is estimated to be USD 24.53 Bn in 2022 and is expected to reach USD 33.33 Bn by 2027, growing at a CAGR of 6.32%. But in India it is growing at 12 percent but the industry is fragment.

For a young country like India, with nearly 700 million individuals below 25 years of age, the beauty and wellness industry has the potential to generate livelihoods in small towns without promoting mass-scale migration to large metros, the company's press release mentions.