Lenzing Group's Conclave focuses on eco-friendly fibers in Coimbatore weaving

The Lenzing Group, a leading provider of wood-based specialty fibers, hosted the 'The Lenzing Conclave' in Coimbatore, Tamil Nadu, bringing together over 60 experts from the region to discuss the applications of TENCEL™️ branded fibers and LENZING™ ECOVERO™ branded viscose fibers. The event aimed to foster knowledge exchange and explore the applications of these fibers in weaving processes. Coimbatore, also known as 'Manchester of South India,' has a strong textile base and serves as the regional head office of Lenzing Group in South Asia. The event provided an opportunity for the Lenzing team and local industry stakeholders to foster collaborative relationships and integrate new age fibers like TENCEL™ and LENZING ECOVERO™ into their weaving processes for new innovations.

Coimbatore is a prominent center for weaving, made-ups, and apparel production, with 70% of the products developed in the region having significant usage in the domestic market. The Indian market primarily focuses on home textile products like bed sheets and apparel, with a growing demand for alternatives and blending opportunities for wood-based cellulosic fibers. This presents an excellent opportunity to explore TENCEL™ lyocell and LENZING™ECOVERO™ viscose fibers and develop new products that offer superior quality and align with sustainable products.

The Lenzing Group collaborates with weavers, providing technical expertise, bulk production support, and marketing tools to effectively promote their innovative products. The adoption of TENCEL™ and LENZING™ECOVERO™ fibers in weaving hubs has sparked interest with the potential to elevate product quality and create substantial value. The inclusive conclave attracted diverse participants eager to learn more about Lenzing fibers. Lenzing and the weaving community aim to foster superior products for both domestic and international markets, reinforcing the region's position in the global textile industry and supporting sustainability goals.