Mahindra introduces Bolero MaXX Pik-Up

Mahindra & Mahindra Ltd. (M&M), the leader in the Light Commercial Vehicle (LCV) - 2 to 3.5 ton category, announced the launch of the Bolero MaXX Pik-Up, a new brand of futuristic pickups catering to the transport and logistics needs of modern India.
 

The company unveiled the brand with the launch of the Bolero MaXX Pik-Up City 3000 at an introductory price of ₹7,68,000 onwards (ex-showroom), available with a down payment of ₹25,000 and with attractive finance schemes.

Veejay Nakra, President, Automotive Division, M&M Ltd., said, “At Mahindra, we constantly strive to influence customers’ life positively and enable them to earn more and prosper. The All-New Bolero MaXX Pik-Up is a futuristic brand loaded with many category-first features such as the advanced iMAXX technology, turn safe lights, height adjustable seats, in addition to the powerful and efficient engine, and class-leading payload capacity. 

R. Velusamy, President, Automotive Technology and Product Development, M&M Ltd. said, “Our latest offering, the All-New Bolero MaXX Pik-Up is engineered to tackle the high-demand, always-evolving requirements of the pickup market. We have equipped it with iMAXX connectivity offerings hosted on Amazon Web Services, which has unrivalled tech features that help customers monitor and sweat their asset better. All-New Bolero MaXX Pik-Up City 3000 is equipped with a drivetrain that is powerful and offer a higher payload capacity of 1300 Kg yet offers exceptional fuel efficiency of 17.2 km/l*.