Malabar Gold & Diamond offers," One India One Gold Rate" price policy

Leading  jewellery retailer Malabar Gold & Diamonds  has been offering the lowest gold rates in the country as part of its One India One Gold Rate initiative.
According to an official communication from the company, the lowest pricing of gold benefits customers dually as they stand to gain not just from lower gold rates but also the reduction in Wastage which are fixed as a percentage of the gold rate.

The brand is able to offer this price advantage because it subscribes to a fair price policy which allows for transparent and reasonable pricing of products. Apart from assigning Wastage starting from mere 3.9% onwards, Malabar Gold & Diamonds charges the exact same rate for gold across the country. This creates a situation of price difference for same 22 Kt gold across different states.

According to various market surveys, the price difference between the states with the highest gold rates and lowest rates in the country during Akshaya Tritiya was up to Rs. 350 per gram.