Marico’s Parachute Kalpavriksha Foundation launches campaign on farmers'

Parachute Kalpavriksha Foundation has launched a film to celebrate the nurturing spirit of our farmers and appreciate their undying efforts.  The film also narrates Marico’s association with the Indian farming community and how PKF has been helping farmers to improve their yields.  

Speaking about the success of Parachute Kalpavriksha Foundation, Mr. Amit Bhasin, Chief Legal Officer & Group General Counsel and Secretary, CSR Committee, Marico Limited, said, “Sustainability has always been an inseparable part of Marico’s ethos. 

With this campaign, we aim to highlight the relentless efforts of our farming community and help consumers form a closer connection with them. Having made a positive impact in the last few years, we further aim to make a difference in the lives of 1 lakh farmers by 2026”.