mCaffeine launches campaign with brand ambassador Alia Bhatt’

mCaffeine, personal care brand, unveiled its latest campaign Coffee Body Scrub and Coffee Body Washes featuring India’s millennial star - Alia Bhatt.

The campaign aims to transform your daily shower ritual into a Coffee shower date.In the words of their latest caffeinator Alia Bhatt, “Every shower you take is now a coffee date.” The 45-second long film combines the emotion of millennials’ Coffee date culture and the rising self-love sentiment to pitch Caffeinated showers as self-date. With upbeat music, stunning visuals, and the bubbly and dynamic Alia Bhatt, the ad film encapsulates mCaffeine’s brand tonality.